Upon its release, the video received positive response from critics. The video ends with Rihanna once again floating alone in the open waters. As the video continues, the singer and her loverвЂ™s hands are shown slowly slipping apart, with only their fingertips touching towards the conclusion of the video. Scenes of a street battle are later shown, depicting burning cars and broken glass around the environment. As the second verse starts, Rihanna is shown in a desert where horses run freely. Throughout the video, RihannaвЂ™s hand is shown intertwined with that of a heavily tattooed man, whose face is not shown in the video. She then stops as she looks up to the night sky at an aurora view. Rihanna is shown again on the highway, running away from what appears to be the headlights of a chasing car. Images of Rihanna on a bed in a room while singing are shown, with objects breaking, curtains falling and roses burning in reverse effect. Rihanna performs in the same black-and-white setting while in a black corset. The image fades to black as the song begins. In a black-and-white scene, Rihanna licks the joint and begins smoking it.

As the video progresses Rihanna is shown running on a highway. The music video opens with a view of Rihanna lying in open waters, as other scenes of diamonds being rolled in a manner suggestive of making a joint are intercut вЂ“ a scene reminiscent of the singleвЂ™s artwork. It was digitally released on Novemvia iTunes Store. An online streaming of the video was also made available for watching at. The music video for вЂњDiamondsвЂќ premiered November 8, 2012, on MTV. Scenes of Rihanna standing in a deserted landscape are also shown. The scenes are intercut with police officers chasing armed fighters. It featured Rihanna emerging from a trailer, wrapped in a вЂњleopard-printвЂќ robe and heading to the shooting set. On November 7, 2012, a behind-the-scenes video was posted on MTVвЂ™s official website. WhatвЂ™s truth or fiction? You know вЂIs she drowning, or is she in complete ecstasy? Are those hands coming apart, or are they finding each other?вЂ™ вЂ¦ we tried to bring up these deeper questions that relate to song and her life and finding beauty in chaos and finding beauty in pain and finding pain in beauty.вЂќ вЂњWith this one, I felt the need to create a wider landscape almost hint at things, go into things, then get out of them, and not allow people to attach themselves to too muchвЂ¦ they needed to feel like dream vignettes, like, when you wake up from a dream, you realize what you were dreaming about is not really what it was about, it was about something else.вЂќ He further explained, вЂњAnd you can see what IвЂ™m getting at in terms of relating this to RihannaвЂ™s real life, and what sheвЂ™s been through. Mandler also spoke about the video and its theme: Ethan Sacks of New York Daily News wrote, вЂњRihanna looked like a gem on the set of her video shoot.вЂќ Speaking to MTV News, Rihanna explained the concept behind the video explaining that with different abstract scenes she wanted to give the audience вЂњthe right emotionвЂќ. Photographs of the production were leaked on the same day on them, Rihanna is seen wearing a white and black dress as she stands in front of a fire and looks into the camera. It was directed by her regular collaborator Anthony Mandler, who previously directed RihannaвЂ™s music videos for вЂњRussian RouletteвЂќ (2009) and вЂњMan DownвЂќ (2011). Rihanna began shooting the music video for вЂњDiamondsвЂќ on Octoin Los Angeles, California. How Rihanna influence the fashion world.

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